The FIFA World Cup is the biggest sports event in the world. Taking place every four years, each new edition has been known to break records for television viewing figures around the world. For example, the 2014 FIFA World Cup reached 3.2 billion viewers, 1 billion people watched the final game alone, and on average 187 million fans tuned in to follow a match in real-time. Not even the Olympic Games, the Superbowl or the Champions League Final come close to this hype. With so much at stake, it’s crucial that FIFA get their football ticketing strategy right, and with the world cup taking place every 4 years since 1930, they’ve had plenty of experience in the field. So, with the stage now set for the world’s best football players to showcase their skills, let’s take a look at the ticketing best practices and trends we can learn from this prestigious tournament. Read More
