
The importance of the loading speed of your website is essential in a generation of digital natives. Where buying online has gone from being a trend to be one more sales channel in our daily life. Consumers are currently looking for a quick online shopping experience; more than 3 seconds of waiting for a website to load, represents a possible loss of revenue. Why should possible costumers waste time on a website, if they are one click away from finding the same thing in another one that takes less time to load?