IT WILL HELP YOU TO KNOW YOUR BUYERS BETTER AND IMPROVE YOUR SALES STRATEG
68% of online shopping carts are abandoned. This means that 7 out of 10 people who enter your website and click on the “Buy Tickets” button do not finish the process.
Identifying the reasons why this abandonment occurs will help you improve and be more specific on your marketing strategies and will also have a direct impact on your sales. With Google Analytics, get valuable information about your viewers and online purchase process. Do you want to know how? Let us show you ?
Connecting your ticketing portal with Google Analytics, will help you track the activity of your viewers during the online purchase process:
- Discover where your users come from and how they browse your website.
- Find out what are the most viewed and best-selling event.
- Analyze what percentage of operations ended with the acquisition of a ticket for your event and what was the percentage of abandonment.
- Explore your conversion funnel and identify the vanishing points where your customers abandon the purchase process.
¿HOW CAN YOU ACTIVATE IT?
Our operations team will do it for you. You will only need provide us with your Google Analytics code and we will activate it within your sales channel. You will not have to complicate with technical knowledge or involve your development team in each step. ¡So easy!
Contact your Account Manager if you want to add the code of Analytics to your website at no cost and explore one of the tools that more valuable data will give you for your business. !Lets get it started!
Ana Asuero (@aasuero) is the Marketing Manager in Onebox TDS. Specialist in product marketing, digital marketing and corporate communication. Before joining Onebox TDS worked as marketing manager in Spain&Latam and Corporate Communications manager at Zyncro. She has extensive experience in institutional corporate communication projects and event organization. Previously she worked in media planning, strategies in advertising campaigns and audience analysis.