Museums are incredible cultural assets, with the power to open minds and educate. They can also generate substantial profits, with recent figures showing that US museums generate more than 13 billion U.S. dollars in revenue annually. However, the last few years have seen a drop in museum attendance figures. Between 2014 and 2016, the number of overseas visitors to UK museums dropped by around 1.4 million. This was accompanied by a 6.9% decrease in educational visits and a 6.2% decrease in visits to government-sponsored museums. The digital age offers endless opportunities for online entertainment, as well as better publication of the constant stream of cultural activities for customers to choose from, whether they’re in their hometown or on holiday. This means that fewer people each year are experiencing the transformative power of museums, meaning sales drops for museums and lower profits too.
So what’s the answer to continuing to attract and retain customers at your museum? Read More