
Whether you’re an art gallery, museum, event or venue, when it comes to ticket sales, the golden rule is the sooner the better. However, customers tend to wait until the last minute to buy, or simply get their tickets on the door. In fact, a recent study showed that for performances and cultural events, around 29% of tickets tend to be sold the day of the event or the day before, which rose to 31% for sports events. Those last minute sales mean stress and last minute work that distract from your event or exhibition, and ultimately lead to lower sales figures in the long run. That means you’ll want to minimise on-the-door and last minute bookings as much as possible. Read More