A full house for opening night of your latest production isn’t just good news for theatre revenue, it will inspire your cast, creatives and production team to put on their best show possible, whilst also creating a buzzing atmosphere for audiences. In densely populated areas of competition, such as Madrid’s Gran Via, London’s West End or Broadway, where audiences have hundreds of theatrical and musical options at their fingertips it can be tricky to ensure they choose your theatre over all the rest. The secret to a full house on opening night, and every night after that, is a carefully planned and data-driven marketing strategy. Read More
Editor’s note: This year we have once again participated in the 2015 Live Music Yearbook edited by the Association of Musical Promoters (APM). We did it with an article by our founder Carlos Galí, who has explained how we work every day to innovate and improve the ticketing sector in Spain. We have an obsession: help our customers through our technology to sell more tickets and be more efficient in the process. ¿Do you want to download the Yearbook? You can do it here.